We addressed each key insight individually, redesigning the signage and navigation from the ground up. We shot all new photography, fresh from our studio. We added hand sanitizing stations. We made sure important product attributes were communicated clearly. And we worked hand-in-hand with the team at Walmart, a supplier, and key vendors to make sure everything was practical, affordable, and—most of all—effective.
While we can’t share specific numbers, we’re excited to say that the initial lift in test stores was not only significant, but also sustained. Walmart is working to launch this new creative in all stores.