A food truck with a hook (and ladder)

A client of ours was launching a food truck, and they had quite a truck to start with: a fire truck. They needed more than just a brand, they needed an experience.

So in addition to the logo and brand assets, we launched a website, designed the on-site signage, created merchandise, and helped kick-start their social presence. We even helped design the food truck itself!

We created a fun, colorful brand that was retro-inspired and full of visual flavor. We also gave the brand a voice that’s as playful as it is relatable.

• Flavorful brand and personality
• Compact, colorful website
• Cohesive and easy-to-read signage, handouts, etc.
• Modular menu boards
• Custom neon signs
• Social graphics, photography, and ideas
• Extensive production coordination with the truck renovation

The Food Truck is a vibrant part of the downtown Bentonville community and food scene. And, I mean, just look at that truck! ????

We’ve worked with many foodservice manufacturers through the years that help restaurants in the kitchen, but it was a lot of fun to get to take what we know about the shopper experience and put it to use in a front-of-house restaurant project.