Fire Truck

A food truck with a hook (and ladder)

Fire Truck logo and fire truck graphic


A client of ours was launching a food truck, and they had quite a truck to start with: a fire truck. They needed more than just a brand, they needed an experience.

So in addition to the logo and brand assets, we launched a website, designed the on-site signage, created merchandise, and helped kick-start their social presence. We even helped design the food truck itself!


  • Brand Development

  • On-Site Signage
  • Website
  • Copywriting

  • Merchandising

  • Social Content


We created a fun, colorful brand that was retro-inspired and full of visual flavor. We also gave the brand a voice that’s as playful as it is relatable.

  • Flavorful brand and personality
  • Compact, colorful website
  • Cohesive and easy-to-read signage, handouts, etc.
  • Modular menu boards
  • Custom neon signs
  • Social graphics, photography, and ideas
  • Extensive production coordination with the truck renovation


The Food Truck is a vibrant part of the downtown Bentonville community and food scene. And, I mean, just look at that truck! ????

We’ve worked with many foodservice manufacturers through the years that help restaurants in the kitchen, but it was a lot of fun to get to take what we know about the shopper experience and put it to use in a front-of-house restaurant project.

The Elkins Agency

Let’s get creative

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