COmbining forces

National Steak & Poultry was growing rapidly, merging with other suppliers and expanding its capabilities and market segments. Their website and marketing materials needed to be updated, but their brand was changing. Who was the new National Steak & Poultry?

To unite the combined forces, we helped relaunch the company as NSP. To position this new brand, we factored in where the company wanted to be in the marketplace, but we also conducted customer and employee interviews to find out where the company currently stood. This helped us:

• Discover the brand essence.
• Develop the brand positioning and identity.
• Design the brand guidelines.
• Develop marketing materials, such as sell sheets and employee communications.
• Design and develop a new, all-encompassing website.

NSP launched their new brand identity and website in 2019 and in the following years the company has enjoyed solid growth and market positioning. Although the logo was designed as a B2B brand, the modern look allowed the client to easily pivot to direct-to-consumer sales during the COVID years.